SEO | Search Engine Optimization | Canada
Improved Visibility for Your Website
Search engine optimization (SEO for short) is the process of improving the visibility of your website in search engine results. The ultimate goal is to achieve higher search engine rankings – the #1 spot on Google’s first page. Higher rankings lead to more visitors. People are more likely to click on results that appear closer to the top of the search results. We all know that more visitors lead to more sales – that’s why Search Engine Optimization is such an effective marketing strategy for business’ in Canada
When we’re talking about SEO, we’re referring to natural, organic search results. There are other methods of search engine marketing such as pay-per-click or AdWords, but SEO focuses on what shows up in the un-paid sections of the results. These organic search results account for over 80% of all search engine traffic. Our Search Engine Optimization Regina services focus on these organic search results.
On-Site SEO Lays the Foundation
On-Site SEO is the foundation of your SEO strategy. On-Site SEO is all about your website’s content. Your content has to be relevant, fresh, interesting and contain keywords that people are actively searching for. Keyword research is extremely important to understand exactly what people are actually looking for.
Besides keywords, On-Site SEO focuses on how the code is developed and optimized. Certain tags carry more weight than others. SEO professionals understand where to place your keywords in the code for maximum search engine relevancy. It’s important to optimize code to be search engine friendly. This ensures that your site ranks well in search engine results pages. Investing in SEO increases the likelihood that people will click on your link instead of the competition.
Some On-Site SEO Pointers
- Unique page titles for each page
- Use appropriate heading tags
- Your H1 heading tag should have similar keywords as your page title
- Images should have meaningful, keyword-rich naming conventions
- Make use of the “alt” and “title” attributes
- Link from the body copy of your text
- Use meaningful names for your links
- Link to external sites that are relevant to your content
- Make sure your code is valid
- Place important content closer to the top of the page
- You can also do Local Search Engine Optimization ‘Regina’
Off-Site SEO Drives Traffic
While On-Site SEO is fundamental, Off-Site SEO is where the magic really happens. Search engines such as Google, Bing and Yahoo! place much more emphasis on who links to you than they do on how well your content is optimized. An SEO strategy isn’t worth much if it doesn’t include a strong Off-Site SEO approach.
The quality and authority of the sites linking to your website mean a lot. With Off-Site SEO, the goal is to create quality inbound links called backlinks. Your backlinks play a large role in determining where your rank in search engines. Your Off-Site SEO strategy should include popular social networks, blogs, forum interaction, local listings and business reviews. It’s also a good idea to submit your website to respected directory listings that have good domain authority. WebStreet Strategies helps your site perform well in search engines by managing all the details of Off-Site SEO.
Search Engines look for Canadian IP Addresses
If you want to be found on the Internet and you are a Canadian company, it is important that the IP address of your web site points to a web server located in Canada. When Canadians do a search on Google, Sympatico, Yahoo or other search engines, they often choose the “Canadian Sites Only” button when searching for Canadian products or services. Without a Canadian IP Address or a .ca domain name search engines will NOT return your web site in their results. So if you are a Canadian company trying to reach the domestic market, it is important that you use a Canadian web hosting company.
Free SEO Evaluation
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