Website Design Services | Regina

Web Design is More Than Pretty Pictures

A lot has changed since the early days of the website designs in Regina. There was a time when having a decent looking website was enough. The emphasis was on visually attractive web design. Your website just had to look good and work as an interactive electronic brochure. The problem with that approach now is that there are too many websites competing for time and attention. If your website can’t be found in search engines, it’s probably not going to be doing any good for your business. If you don’t have a strategy, you’ll get lost in the shuffle.

The answer is a complete approach to web design. You have to consider branding, copywriting, search engines, visual aesthetics, marketing strategy and trust factors. With these components in mind, we approach web design from a deeper perspective. We offer web design services that include strategic and search engine solutions for the current state of the web.

Regina Website Redesign Service: In addition to creating new websites, we also offer website redesign services. The only website design company in Regina that will tell you that you may not need a new website. When looking at a redesign candidate we ask two simple questions: “What’s already good about this site?” and “What we can do better?” These questions reveal areas for improvement and emphasize existing strengths. We don’t assume that everything about your website needs to change. We help you move forward and overcome the creative and technical hurdles facing your website. We don’t just design websites in Regina, we create website design strategies that will make your website drive business.

1. Logo & Branding

Your logo says a lot about your business. It’s one of the first elements that a site visitor will recognize. Your logo helps communicate your brand identity and level of professionalism. Make sure your logo is crisp, prominent and professionally designed to give the right impression to your visitors.

2. Headlines

Website headlines and headings have more power than you might think. Successful headlines should be concise with relevant keywords. They should also grab attention, align with page content and make proper use of heading tag structure in the code. Crafting effective headlines is helpful for both search engines and the people visiting your site.

3. Call to Action (CTA)

Your web page’s call to action (or CTA) is extremely important. Your CTA reinforces the purpose of the page and tells visitors what to do next. A CTA is usually a bold, bright button or graphic that stands out and prompts people to click. A call to action is most effective when it’s prominent and doesn’t require much scrolling.

4. Context

Good web design shows context right away. If your website sells shoes, there should be pictures, images and videos that clearly communicate shoes and shoe sales. You never know where your visitors are coming from (or how they found your site in the first place). It’s a good idea to show visual context so people understand where they are without reading.

5. Search-Engine-Friendly

Search-engine-friendly design includes considerations for people and how they use search engines. We all know that a website that nobody can find isn’t worth much. With search-engine-friendly design, emphasis is on the code, tags, URLs and keywords before completing visual elements. We’re still designing for people. We’re also aware of how people search and how search engines work.

6. Strategic Design

Design is intelligence made visible. If you don’t have intelligence and purpose behind your design, then your website is little more than pretty pictures. Strategic web design is clear, concise and helps make sites easy to use. It attracts visitors to your site and helps convert them to customers after they arrive.

7. Content Writing

Professional web content writing is focused, informative and adds value. Your website has millions of competitors for your visitor’s time and attention. That’s why it’s important to make your text easy to scan and skim quickly. You want to make sure your keywords are findable without having to read mountains of text. Don’t forget to spell-check. Nothing looks less professional than needless typos.

8. Trust Indicators

Most people who visit your website don’t know you. You have to build trust with your visitors to help them with their to decision to use your product or service. Some examples of trust indicators include: testimonials, press mentions, guarantees, 3rd party associations, security certificates, social media presence and professional certifications.

Website Design Services in Regina

Can your customers find you online? Call us today for your free Web Design evaluation: 1-888-498-6055